Key takeaways
- Later (later.com) removed X publishing on August 28, 2025. Buffer, Pallyy and Flekh publish to X, and Publer does on paid plans.
- Later (later.com) has a free plan, but only its help center mentions it. The pricing page shows paid plans and a 14-day trial.
- Starter has no approval workflow. For client approval, compare Later (later.com) Growth with Pallyy and Flekh.
How we chose: tools that do the same job as Later (later.com). We checked each price on the vendor's own page on Oct 28, 2026. Flekh is our product, and we list its weak points too.
Later (later.com) alternatives compared
| Tool | Best for | Price from | Free plan | Video review | Publishes to social |
|---|---|---|---|---|---|
| Flekh · Our product | Agencies that make Reels and YouTube videos for clients who must sign off. | Essential $7 a seat a month, billed monthly. Yearly billing saves 40%. | No · 14-day Pro trial, no card | frame-accurate, with drawings | Yes |
| Buffer | Solo creators and small businesses that post to a few channels, including X. | Essentials $5 a channel a month, billed yearly | Yes · 3 channels, 10 scheduled posts a channel, 1 user | none | Yes |
| Metricool | Social managers who send monthly reports for several brands. | Starter $20 a month for up to 5 brands, billed yearly ($25 billed monthly) | Yes · 1 brand, 20 posts a month, no LinkedIn or X | none | Yes |
| Plann | Solo creators and small brands focused on Instagram. | Power User $12.50 a month, billed yearly ($15 billed monthly), 1 brand, 1 user | Yes · Instagram only, 30 posts a month, 1 brand | none | Yes |
| Pallyy | Small agencies that want client approval without paid client seats. | Pro $25 a month for 1 social set, billed monthly, 1 user | Yes · 1 social set, 15 posts a month, images only | none | Yes |
| Publer | Creators and small teams who want many networks for little money. | Professional $4 a month for 1 social account, billed yearly ($5 billed monthly) | Yes · 3 accounts, 10 scheduled posts each, no X | none | Yes |
FlekhOur product
Video sign-off firstIn short: Flekh runs the client review of a video, then posts the approved version to Instagram, YouTube, LinkedIn, Facebook Pages or X.
| Best for | Agencies that make Reels and YouTube videos for clients who must sign off. |
|---|---|
| Price from | Essential $7 a seat a month, billed monthly. Yearly billing saves 40%. |
| Free plan | No · 14-day Pro trial, no card |
| Video review | frame-accurate, with drawings |
| Publishes to social | Yes · Instagram, Facebook Pages, YouTube, LinkedIn, X (TikTok, Threads, Pinterest coming) |
- One tag links a file, its tasks and its posts. Results filter by tag.
- Comments on a frame, drawings and version compare on each video.
- Publishes to X, which Later (later.com) dropped in 2025.
- Clients approve from a link with no account.
- No TikTok, Pinterest or Threads publishing yet.
- No free plan and no social inbox.
- Launched in 2026, so public reviews are few.
Need TikTok or Pinterest publishing? Flekh does not have it yet. Tell Shashank, the founder, what you need →
Buffer
Simple, with XIn short: Buffer is a per-channel scheduler with a free plan that still publishes to X, Bluesky and Mastodon.
| Best for | Solo creators and small businesses that post to a few channels, including X. |
|---|---|
| Price from | Essentials $5 a channel a month, billed yearly |
| Free plan | Yes · 3 channels, 10 scheduled posts a channel, 1 user |
| Video review | none |
| Publishes to social | Yes · Instagram, Facebook, TikTok, YouTube (Shorts), LinkedIn, X, Pinterest, Threads, Bluesky, Google Business Profile, Mastodon |
- Publishes to X, Bluesky, Mastodon and Google Business Profile.
- Free plan for 3 channels.
- Comment replies on 10 platforms.
- Approvals only on Team, $10 a channel a month, billed yearly.
- G2 reviewers find the scheduling timeline confusing for daily posts.
- G2 reviewers say Meta blocks data on some channels.
Metricool
Brands and reportsIn short: Metricool schedules posts and reports on them, with competitor tracking and ads data, priced per group of brands.
| Best for | Social managers who send monthly reports for several brands. |
|---|---|
| Price from | Starter $20 a month for up to 5 brands, billed yearly ($25 billed monthly) |
| Free plan | Yes · 1 brand, 20 posts a month, no LinkedIn or X |
| Video review | none |
| Publishes to social | Yes · Instagram, Facebook, TikTok, YouTube, LinkedIn, X (paid add-on), Pinterest, Threads, Bluesky, Google Business Profile, Twitch |
- Starter covers 5 brands. Later (later.com) Starter covers 1 social set.
- Publishes to Bluesky, Twitch and Google Business Profile.
- Inbox for Instagram, Facebook, TikTok, YouTube and Google Business Profile.
- X needs a $10 a month add-on per account.
- No approvals or team members below Advanced.
- Capterra reviewers report refused refunds on yearly renewals.
Plann
Instagram-first plannerIn short: Plann is a visual planner built around Instagram, with a free plan and paid plans by brand and user.
| Best for | Solo creators and small brands focused on Instagram. |
|---|---|
| Price from | Power User $12.50 a month, billed yearly ($15 billed monthly), 1 brand, 1 user |
| Free plan | Yes · Instagram only, 30 posts a month, 1 brand |
| Video review | none |
| Publishes to social | Yes · Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts (Power User) |
- Free Forever plan for Instagram.
- 7-day trial with no card.
- Paid entry costs less than Later (later.com) Starter, both billed yearly.
- Free plan posts to Instagram only, 30 posts a month.
- Free plan limits videos to 30 seconds.
- The pricing page is unclear on networks per plan.
Pallyy
Client calendar linksIn short: Pallyy is a scheduler for agencies. Clients approve posts from a shared calendar link and need no account.
| Best for | Small agencies that want client approval without paid client seats. |
|---|---|
| Price from | Pro $25 a month for 1 social set, billed monthly, 1 user |
| Free plan | Yes · 1 social set, 15 posts a month, images only |
| Video review | none |
| Publishes to social | Yes · Instagram, Facebook, X, LinkedIn, Google Business, Pinterest, TikTok, YouTube, Threads, Bluesky |
- Clients approve from a calendar link, with no account or seat.
- Each social set holds up to 11 accounts.
- Publishes to X and Bluesky.
- The 14-day trial asks for card details.
- Pro has 1 user and no extra users.
- Free plan allows image posts only.
Publer
Many networks, low priceIn short: Publer is a per-account scheduler with a free plan and 13 networks, including Threads, Bluesky and Telegram.
| Best for | Creators and small teams who want many networks for little money. |
|---|---|
| Price from | Professional $4 a month for 1 social account, billed yearly ($5 billed monthly) |
| Free plan | Yes · 3 accounts, 10 scheduled posts each, no X |
| Video review | none |
| Publishes to social | Yes · Facebook, Instagram, TikTok, X (paid plans), Threads, LinkedIn, Pinterest, YouTube, Google Business Profile, Bluesky, Mastodon, Telegram, WordPress |
- X publishing on paid plans.
- Every 10th account or member is free.
- Business plan has a Client role for approvals.
- Capterra reviewers say cost rises with each account you add.
- Capterra reviewers find the interface cluttered.
- Capterra reviewers report bulk uploads that fail with large videos.
How to switch from Later (later.com) to Flekh
- 1Day 1
Start the 14-day Pro trial and connect Instagram, Facebook Pages, YouTube and LinkedIn.
- 2Day 2
Connect X in Flekh, since Later (later.com) stopped publishing to X in August 2025.
- 3Day 3
Upload the next client Reel and send the client an approval link.
- 4Day 4
Keep TikTok, Pinterest and Snapchat posts in Later (later.com) until Flekh supports them.
- 5Day 5
Check views and retention next to each post, then build the monthly client report.
Questions
- What is a good free alternative to Later (later.com)?
- Buffer, Plann, Pallyy, Publer and Metricool all have free plans. Buffer Free covers 3 channels. Plann Free covers Instagram only, with 30 posts a month. Pallyy Free allows 15 image posts a month. Later (later.com) has its own limited free plan, but only its help center shows it.
- Does Later (later.com) still post to X?
- No. Later (later.com) removed X publishing on August 28, 2025, according to its help center. Buffer, Pallyy and Flekh publish to X. Publer publishes to X on paid plans only. Metricool sells X as an add-on at $10 a month per account.
- Who are the main competitors of Later (later.com)?
- For visual planning, Plann and Pallyy are the closest. For general scheduling, Buffer, Metricool and Publer compete on price and networks. Flekh competes only where clients must approve a video before it posts.
- Is there an Instagram-focused alternative to Later (later.com)?
- Plann is the most Instagram-focused tool on this page. Its Free plan schedules to Instagram only. Power User costs $12.50 a month for 1 brand and 1 user, billed yearly, and adds Facebook, LinkedIn, TikTok, Pinterest and YouTube Shorts.
- Is Later (later.com) good for agencies?
- Later (later.com) Growth and Scale add approval and external comment workflows. Growth costs $37.50 a month for 2 social sets and 2 users, billed yearly. Starter has no approvals. Agencies that want client approval with no login can compare Pallyy and Flekh.
Sources
- https://later.com/pricing, checked Oct 28, 2026
- https://later.com/about/, checked Oct 28, 2026
- https://help.later.com/hc/en-us/articles/360059362253, checked Oct 28, 2026
- https://help.later.com/hc/en-us/articles/33709975610135-Ending-Support-for-X-formerly-Twitter, checked Oct 28, 2026
- https://later.com/blog/later-acquires-mavely/, checked Oct 28, 2026
- https://www.socialpilot.co/insights/later-pricing, checked Oct 28, 2026
- https://www.blotato.com/blog/later-pricing, checked Oct 28, 2026
- https://g2.com/products/later-social/reviews, checked Oct 28, 2026
- https://buffer.com/pricing, checked Oct 28, 2026
- https://pricingsaas.com/companies/buffer, checked Oct 28, 2026
- https://www.g2.com/products/buffer/reviews, checked Oct 28, 2026
- https://metricool.com/pricing, checked Oct 28, 2026
- https://www.capterra.com/p/203702/Metricool/reviews, checked Oct 28, 2026
- https://www.plannthat.com/pricing/, checked Oct 28, 2026
- https://pallyy.com/pricing, checked Oct 28, 2026
- https://publer.com/plans, checked Oct 28, 2026
- https://publer.com/help/en/article/what-are-publers-plans-and-pricing-15h4yqh/, checked Oct 28, 2026
- https://www.capterra.com/p/177145/Publer/reviews/, checked Oct 28, 2026
Flekh is our product. Every other fact on this page comes from the vendor's own page or a named source, with the date we checked.